Hotel Industry Trends in 2010

Hotel Industry Trend

In the midst of all the doom and gloom, I think we could all use some levity. Here’s my annual list of predictions for trends in the hotel industry in 2010.

1. Hotels to rival used-car salesmen in price integrity.
Attempts to curb rampant discounting in 2009 by offering value-ads like free breakfast and parking will prove futile in 2010 as hotels panic over weak demand and drop rates even further — without taking away the value-adds.

Meanwhile, a prized mathematician at Cornell proves once and for all that discounting does not increase demand, but is denounced by the hotel industry, who announces another fire sale — third night free!

2. Hotels shoulder burden of bargain-hunter economy.

Airlines, who stopped fussing over trifles like customer satisfaction years ago, will counter periods of weak demand by simply canceling flights and hiking fares. Car rental companies, who apparently missed the memo about the Great Recession, will continue to charge premium rates for substandard cars. Meanwhile, travelers will expect bargain rates from hotels while refusing to tolerate lapses in quality and service.

3. Bungled bundling.

In an attempt to offset losses, hotels will craft packages more complex than cell phone plans, hoping to confuse travelers into paying higher rates, but will end up only confusing themselves and giving away even more.

4. Flagrant spending is back! (just not for you).

Luxury went mass-market in 2008, then in 2009 became a symbol of shame and excess after people discovered credit has limits. Now it’s set to make a comeback — as a niche market. The glamorous world of private jets and champagne Jacuzzis will revert to its originally-intended audience: billionaires, royalty, celebrities, bankers and hotel doormen.

5. Lifestyle: the new luxury.

Filling the void created by conversions of luxury hotels into RV parks, lifestyle hotels will open at a rate of one every 3.7 seconds. Brought to you by the big-box chains, these boutique knock-offs will cater to the conscientious traveler’s demands for eco-friendly practices (as long as it doesn’t cost more), social responsibility (provided no extra tipping expected), and affordable style (quirky patterns and garish colors that will have guests screaming for the days of all-beige hotel rooms).

6. Hotels join the social media conversation.

No longer willing to remain silent while guests misbehave and then post nasty, biased reviews on TripAdvisor, the hotel industry will launch a website of its own called DickAdvisor(TM). Employees will post candid reviews of guests, rating them on manners, tipping, honesty, brainpower and tidiness, as well as providing details regarding alcohol and porn consumption, late-night visitors and missing and damaged hotel property.

7. Travel goes virtual.

Advances in mobile phone technology will allow travelers to check in to hotel rooms remotely, raid the mini-bar, sleep, attend a meeting, and check out, all without leaving their home.

8. Safety first, service second.

Faced with threats from the swine flu, terrorism and reverse peephole viewers, hotels will install full body scanners at check-in to weed out terrorists, virus carriers and pervs and redirect them to the nearest competitor. Employees will use hand sanitizer sprays like mace to keep sniffling and leering guests and other vermin at bay, with a special fire-extinguisher format for groups.

9. Heavenly Deathbeds.

As the economy recovers, nonessential amenities will creep back, and hotels will resume the quest to build the ultimate bed, adding ‘essentials’ like 3,000 thread-count sheets and seventeen varieties of pillows. This trend will take a tragic turn, however, when a hotel guest discovers a room attendant buried deep within the layers of his bed, having suffocated there while attempting to make it. Thereafter, hotels will strip beds down to a mattress and pillow, charging a fee for everything else.

10. Vegas is out, Iowa City is in.

The corporate meetings segment will rebound in late 2010 with a new era of cost-consciousness in the wake of the ‘AIG Effect’. Popular excursions like all-night tequila-and-stripper blowouts in Vegas will be replaced with authentic experiences like cabbage soup cook-offs and quilt-making in the Amish heartlands.

By Daniel Edward Craig

Capsule Hotels in Japan

What is a Capsule Hotel ?

Capsule Hotel

A capsule hotel can be described as a hotel system that provides densely populated accommodation which contains rooms of a relatively standardized size based on modular plastic or fibreglass sleeping quarters. Other than your own room, all other facilities are shared.

HistoryAlthough capsule hotels are quintessentially Japanese, the first capsule hotel was only built in 1979 by a chap in Osaka by the name of Kisho Kurokawa. The rates were a bit lower back then at about 1,600 yen. Capsule hotels are a uniquely Japanese phenomenom not only because of space restrictions but because Japan is still a relatively safe country and such a facility would be unthinkable in many other countries.

It wasn’t until 1985, when the Tsukuba Science Expo was held, that capsule hotels became well known in Japan. There wasn’t enough room to accommodate everyone so the organisers decided to make capsule hotels so everyone could enjoy the expo and stay overnight. This became big news when reported on Japanese televsion, and since then capsule hotels have become part of the Japanese vocabulary. The first reported capsule hotel in Tokyo was Green Plaza Shinjuku, located in the red light district of Kabukicho. The Green Plaza is also the biggest capsule hotel in Tokyo with 630 rooms.

How to use a capsule hotel

Most capsule hotels do not have a key to the room so you need to place your valuables in a separate locker. You have to share the bathroom, rest room and bath with everyone else (most capsule hotels have a sauna included). Most of the basics are provided and they have a communal bath which you share with other clientelle. Many capsule hotels have a large bath called a ‘Rotenburo’ which means ‘open air bath’ where you can relax under the open sky.

When you enter you have to take off your shoes, put them in a shoe locker and lock it with the key which is provided. You then give the shoe locker key to the reception staff and they provide you with another key for a small clothes locker. At this point they give you a description of how their system works. There is usually a Yukata, bath towel and a small hand towel in the locker in which you place your belongings. After you do this you can then go to your room.

You can watch a small television while lying down (usually around 8 inches). In fact, the capsule hotels are so compact that it is possible to operate the lights, air conditioning, TV, radio and Alarm Clock from the bed without having to move. One negative aspect of Capsule Hotels is that they are not sound proof, so it is possible to hear the person next to you snoring (earplugs are recommended).

Most capsule hotels have a two-tiered system so each room has two capsule rooms – one on top and one on the bottom. The people at the front tell you whether you are on the top or bottom one and you can access the top bunk rooms via the stairs provided. For those over about 190cm, you have to bend your legs slightly when you go to bed. For those who are a little overweight there usually isn’t a problem with the width.

Location

Most capsule hotels are found in central city areas where it is common for people to miss the last train or bus. Nearly all capsule hotels are within walking distance of a station.

Reservations

Although many people use capsule hotels because they miss the last train home, it is possilbe to make reservations via the internet or by phone.

Conditions

Many of the capsule hotels only accept men, but there are some which are exclusive to women. In terms of time restrictions, most places have a check in time of 17:00 and check out time of 10:00am. Depending on the type of capsule hotel, you are required to return to the hotel by 02:00, but others are 24 hours.

Although most capsule hotels require you to stay a night, there are some which allow you to use facilities for a shorter period of time if you just want to take a break. For example, at Capsule Inn Akihabara they allow you to take a shower for 500 yen or sleep/rest for 3 hours for 1,200 yen or 7 hours for 2,500 yen. Some places have restrictions on how many nights you can stay, so if you are looking to stay for a period of more than 2 nights you should check their conditions before booking.

Capsule Hotels are thought to be men only domains, but there are many places available where women can stay. Some are exclusive to women and some allow both men and women to stay in the same complex, although the accommodation areas and bathing are separated.

At most capsule hotels you can not take your own food or drink into the capsule hotels and you must be over 18.

Recent trends

Although foreigners describe capsule hotels as ‘Coffin hotels’, in many cases this is an unfair description. Some of the more recent capsule hotels have internet access, a key for your room, private videos (such as Hotel Dandy in Ueno) and a private shower room. They also have cabin types which have a chair and table. More recently, double-bed capsule hotels have been introduced where you are allowed two people to a room. In many of the new establishments, on the top floor they have an open sauna (rotenburo) and a separate massage room. In particular, some of the women only capsule hotels are quite extravagant with high quality spas.

Alternative accommodationIf you are looking for something even cheaper than a capsule hotel (although possibly not quite as comfortable), other alternatives are Kenkou (health) land or Manga Kissatens.